People will more readily spend quarters than break a five dollar bill. This is not based on anything reasoned or rational, but because there is an illusion that we are spending less. People who save compulsively do so out of an irrational fear. People who spend compulsively do so out of a different kind of irrational thinking.

This is why we need Heroin and end up in a methadone economy. Our irrational thinking gets us into trouble we would never experience if we did all our thinking with our head. Unfortunately it is our human condition that keeps getting us into trouble, individually and collectively.

And I think your blog blares this fact, outlines it in ways people can understand. It’s not so much thinking outside the box as it is thinking inside the cranium. You have found a
way to appeal to people at a time when thinking outside the cranium has been disastrous.