Yankees Have Acknowledged Our Efforts — a First Step

January 6th, 2011 by Al Lewis (alewis)

I got a message back from Jason Zillo, who was quite polite and respectful.  (And, I am sure to the dismay of many Sox fans out there, Jason does not seem the slightest bit Evil –  on the official Scale of Evil, I’d place him closer to Dudley Do-Right or Maxwell Smart than Snidely Whiplash or Seigfried.)    He says his is not the right group so he is forwarding my email to a different group.

However, I am not sure that the group he is forwarding the inquiry to, Community Relations, is the right group either.   I think of the “Community Relations” function within a ballclub as responding to requests for favors and donations, things like having a ballplayer attend an opening of a playground.   I hope that someone there will have the same “Eureka Moment” that we have all had:  That this idea is a game-changer for fundraising, awareness and advocacy, not a request for a donation or favor.

So I think our strategy remains the same for now, which is continue to pass the word around and the link to the FB page and the blog to everyone you know.  This will accomplish two things.  First, we get taken more seriously when there are more of us.  And, second, the odds improve that someone in our network will know someone at the Yankees.   Several people are already working on their connections.  The more people who do this, the better.  In the immortal words of the great philosopher Wayne Gretzky, you miss 100% of the shots you don’t take.

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2 Responses to “Yankees Have Acknowledged Our Efforts — a First Step”

  1. jason Says:

    People should also continue to write our own stories of our own losses on facebook and here. I think it is comforting to read of others misfortunes and it brings the plight of ALS to light

  2. nurse from red sox nation Says:

    Your game-changing idea is a feel good, do good, no-brainer and the Yanks should take note. I will never forget my first patient as a nursing student. Martha was stricken by ALS and I wish your fundraising campaign was around then. I hope that I helped her in the small ways that I could. Though I have had countless other patients over the years, I will always remember Martha’s spirit and courage.

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