WhyTheHeck

…but there still are some kinks to work out in the ordering process for the New York Times bestseller Luckiest Man.  We did receive a couple of donations (2 out of 6660 FB supporters — I think we can do better), which I will be matching tomorrow.   We should be able to ship about [...]

As many people have mentioned on this site, Jon Eig’s best-selling biography of Lou Gehrig is the definitive work on Mr. Gehrig’s post-career life, perhaps the most detailed account ever on living with and coping with ALS.   Many of you have bought a copy, and for those with ALS we are trying to provide copies [...]

The idea to market Lou Gehrig jerseys to raise proceeds and awareness for ALS was first made public in the economic policy humor book Why the Heck Aren’t We Already Doing This Stuff?  12 Economic Policy Ideas Even a Congressman Could Understand. The Gehrig jersey was the idea that got people’s attention though there are [...]