WhyTheHeck

The first return-to-our-roots policy idea is “Pay Cash - Save Cash.”   By way of background, if you’ve been following the news (or reading your bank statements) you know that banks are going to be collecting monthly debit card fees from customers instead of charging retailers a “haircut.”
This “haircut” was a nuisance fee that most retailers [...]

Why the Heck started out as an idea-generation website, where only ideas that benefit everyone and hurt no one are offered, the idea-generation equivalent of losing weight on a diet of ice cream.
The Gehrig Jersey idea was a perfect example of that.  However, we have many other ideas that we will post, as we await a [...]

Dear Gehrig Jersey Nation,
In business, few things are more frustrating that not being able to convince someone to act in their own best interest.  That is exactly what happened here with CMG.  They could have made money on these jerseys AND gotten positive PR.  (There is always the added benefit of  “doing the right thing” but that [...]

The folks we work with at www.vfc.com — the company that owns the Majestic athleticwear line of which this would have been a part — have pretty much told us that CMG, from whom they get their licensing rights, is passing on this. 
The guy we work with at Majestic couldn’t have been nicer about it.  He understands [...]

This is just a posting to say that there is no posting.  But there should be some good news to report next week.

The good news is that we have approvals from everyone involved to create the jersey for us, including the website order page to allow us to customize the jerseys in honor (or, unfortunately, remembrance) of those for whom we are wearing them.
The bad news is that the folks who are making the jerseys (Majestic) need [...]

First, apologies for not getting your comments up sooner.   The trigger that is supposed to tell me there are comments was disabled for some reason.  So the next two paragraphs are responding to comments on the previous posting.
Second, these will differ from OTC Gehrig jerseys in that they will say K  ALS on them.  I [...]

Two questions for the group as we get closer here. 
(1) How much more would you be willing to pay to have your jersey personalized?   So on the back under K ALS it might say (the choice is yours) the name of a loved one who passed or who you are supporting or anything else you [...]

Believe it or not, today marks the 6-month anniversary of when we started trying to get permission to buy Lou Gehrig jerseys to raise money and awareness for ALS.
Today also brought a piece of good news:  CMG Marketing, the licensing arm of Major League Baseball, said yes.  The (hopefully very slight) catch is that we [...]

We have been charging $5 for shipping and handling.  The next five copies of Luckiest Man will be completely free — shipping and handling paid for on the USPS book rate — for the first five people to introduce us to 20 new Facebook “friends.”    (That’s the asterisk.)