WhyTheHeck

The combination of Chicago’s Les Turner ALS Society, author Jon Eig, myself and two donors (who I think want to be anonymous) has made 10-20 more copies of Jon’s bestseller Luckiest Man available gratis to ALS patients and their families.  These copies are likely to go fast.  You will still be asked to pay $5 [...]

…but there still are some kinks to work out in the ordering process for the New York Times bestseller Luckiest Man.  We did receive a couple of donations (2 out of 6660 FB supporters — I think we can do better), which I will be matching tomorrow.   We should be able to ship about [...]

As many people have mentioned on this site, Jon Eig’s best-selling biography of Lou Gehrig is the definitive work on Mr. Gehrig’s post-career life, perhaps the most detailed account ever on living with and coping with ALS.   Many of you have bought a copy, and for those with ALS we are trying to provide copies [...]

The idea to market Lou Gehrig jerseys to raise proceeds and awareness for ALS was first made public in the economic policy humor book Why the Heck Aren’t We Already Doing This Stuff?  12 Economic Policy Ideas Even a Congressman Could Understand. The Gehrig jersey was the idea that got people’s attention though there are [...]

The bad news is that after four months of our asking for a five-minute phone call to explain our idea, it’s time to use the past tense:  Major League Baseball never got back to us.   They never took the time to understand that what we are proposing is not just good for ALS but good [...]

Next to “plastics” the most famous line in The Graduate might have been where Benjamin announced to his father that he was going to marry Elaine Robinson.  Mr. Braddock firsts proposes congratulating the Robinsons (who Benjamin says haven’t been told), then Elaine (ditto) and finally asks:  “When are you going to pop the question?”   Benjamin [...]

Dear Gehrig Jersey Nation:
Yes, I realize that raising more money for ALS does not automatically lead to advances.  But one thing is certain:  Without more money, there won’t be more advances.   Those of you who have ALS or whose loved ones do, would certainly be excused for being impatient.    At a minimum, wearing these jerseys [...]

After several months of trying to get noticed, we did finally get a call returned from MLB.   The person returning the call couldn’t have been nicer and more polite and respectful, but (1) by the time the message reached her, she didn’t actually know what we were calling about, just that we called; (2) she [...]

I didn’t post last week because nothing happened.    We are still trying to get our calls returned by MLB.    We are still of the belief that they won’t say no if we get a chance to explain if to them. 
in the meantime, every time we add a “facebook fan,”  the probability of something happening increases.    [...]

Who would have thought you could topple entire dictatorships in less time than it takes to make a baseball jersey?
We do have four different people working on our proposal to MLB, one clawing his way up through the organization, another trying to get us a meeting with a mid-level person, and a third trying to use [...]