WhyTheHeck

…but it is definitely time to plant the grapevines.   We are “inside the tent” at MLB, albeit at a fairly low level.   Kudos go out to WhyTheHeck Nation’s Jeff Lipton for his perseverance so far.  Jeff found someone in cause-related marketing (not time to mention names yet) who completely got the idea and wants to [...]

One of our compatriots in our group (I won’t say who in case it doesn’t work out — don’t want to embarrass anyone for trying) thinks that he will be able to pitch the idea  to someone from MLB on Thursday.  It won’t be a high-level person but at least we will be inside the [...]

“We didn’t quit when the Germans bombed Pearl Harbor.”
Yes, I know it’s been a little while and nothing new to report on the ALS jersey front.  We’ve achieved the 80/20 rule of getting where we want to go, but as my old boss used to say, “You get 80% of the way with 20% of [...]

Our email letter-writing to the Yankees has paid off.   They are now supportive (not particularly enthusiastic, considering they are the main beneficiaries) of our efforts to dedicate profits from a Lou Gehrig jersey for ALS research.   By contrast, we didn’t have to bombard the Red Sox with emails.   The right person at the Red Sox [...]

One of our WhytheHeck Facebook friends suggested Luckiest Man, the most recent biography of Lou Gehrig.  I just finished it (in one sitting — couldn’t put it down) and am writing to recommend it.   While much of Gehrig’s career and early life had already been chronicled (curiously, no one has chronicled his speech, of which [...]

How many more people have to succumb before ALS is recognized for what it is?   It’s the most prevalent fatal disease in the country.  Someone posted on the Facebook page a photo of Curt Schilling’s ankle, a photo taken during the so-called “Bloody Sock” game.    Knowing that cameras were going to be focused on [...]

I got a message back from Jason Zillo, who was quite polite and respectful.  (And, I am sure to the dismay of many Sox fans out there, Jason does not seem the slightest bit Evil –  on the official Scale of Evil, I’d place him closer to Dudley Do-Right or Maxwell Smart than Snidely Whiplash [...]

The good news is that we appear to have been the most visited ALS website and facebook page last month.    The bad news is that we did not make progress in our goal of creating this new sustainable, visible, source of funding and awareness.    This is probably mostly because the Yankees and all the rest of [...]

As this blog has morphed, at least for now, from a creative idea-generation site into a grassroots ALS fundraising site to create what will hopefully be — with the Yankees’ cooperation –  a very potent and sustainable course of ALS funding, I  have been very moved by the stories, comments, and photos.  (I am sure [...]

I have to think they aren’t an Evil Empire and that my requests have just gotten lost in the bureaucracy.  Keep the comments coming in.  Keep forwarding things to dcaraballo@yankees.com (and just to keep ‘em honest, newstip@globe.com )
I am very moved by all these comments, and they are bringing back many bittersweet memories of my [...]